Vuse, introduced in 2013, is an American brand of electronic cigarettes produced by R.J. Reynolds Vapor Company, a subsidiary of Reynolds American, which is part of British American Tobacco (BAT). Designed to provide a satisfying alternative to traditional smoking, Vuse offers a range of devices and flavors tailored to adult consumers.

Vuse’s lineup includes devices like the Vuse Alto, known for its sleek design and user-friendly features. The brand offers various flavors and nicotine strengths to cater to diverse preferences. As of 2023, Vuse has secured a significant share of the U.S. e-cigarette market, reflecting its popularity among adult consumers.

Vuse is committed to adhering to regulatory standards, ensuring product quality and safety. In 2024, the FDA authorized the sale of tobacco-flavored Vuse Alto e-cigarettes, underscoring the brand’s compliance with health guidelines.